Raleigh local Sophie Wiseman-Floyd creates handmade jewelry and leather goods with a conscience.
How did you come up with your brand name?
I asked some friends what words they thought evoked timeless qualities, unique design, and attention to detail and HEIR was suggested by a dear friend of mine - and everyone else I talked to after agreed. Raleigh is a trendy city with a small town feel, start up companies flourish, there is strong respect for art + music + culture, and people here are interested in handmade, quality crafts. Raleigh's values directly link with my brand and I want to share its name with the world
What was the first thing you made?
Some necklaces for a friend's collection at Charleston Fashion week.
If you won the lottery what would you do with the money?
1. Start an artisan co-op in Raleigh that brought together local artists, makers, and entrepreneurs to share their skills with each other and world.
2. Donate to HIV research and prevention (specifically education within maternity clinics so that the children of HIV positive mothers could birth without passing the infection to their baby).
Who are your favorite artists/makers?
I really love Tortus Copenhagen (potter).
What song/artist is #1 on your playlist?
Wild Child by Wekeed and Leave A Trace CHVRCHES (Goldroom Remix).